Bars and eating places wager on Valentine’s Day information

Posted on 06/11/2022 06:00

Optimism: Rodrigo Melo expects to double final 12 months’s income – (credit score: Cantucci/Disclosure)

The arrival of Valentine’s Day is cheering the bar and restaurant trade in anticipation of intense exercise this weekend. In response to a survey by the Brazilian Bars and Eating places Affiliation of the Federal District (Abrasel-DF), locals are estimated to promote twice as a lot as on a typical Sunday. To make sure the presence of a loyal viewers, the trade depends on a romantic ambiance, particular menus and musical venues.

Mexican meals restaurant El Paso is inspired by forecasts of excessive gross sales figures. “Valentine’s Day and Día de los Muertos are an important to us with the biggest variety of folks. Our expectations are very excessive this 12 months: we adorned the restaurant in a extra romantic ambiance and our chef will put together a particular and aphrodisiac meal for them on the menu”, says Varlan de Melo, supervisor of the resort .

Abrasel-DF President Beto Pinheiro assures that the spirit of the businessmen can also be optimistic, because the date falls on a Sunday. “This implies elevated gross sales on Friday and Saturday. The expansion expectation is 50% nowadays. And on Sunday, twice as a lot motion is anticipated as on a standard Sunday,” he explains. Beto provides that to fulfill excessive demand, eating places are investing in a wide range of sources: “differentiated menu, music, decorations, house format with extra tables for 2, and promotions that embrace glowing wines and wines”.

vaccines have helped

In response to Rodrigo Melo, chef and proprietor of Cantucci Osteria, progress in vaccines is one other issue that ought to guarantee gross sales development. “We anticipate twice as a lot visitors as final 12 months. I usually joke that Valentine’s Day for eating places is Christmas for different companies. And in 2021, when persons are nonetheless not totally vaccinated and scared to depart the home, this has solely elevated. “The years have modified and the inhabitants is extra comfy having enjoyable away from dwelling,” he says.

Rodrigo says that final 12 months Cantucci arrange a mannequin for ordering meals baskets for folks to eat at dwelling. “However this time there was a change in profile, and on Saturday and Sunday nights the corridor is sort of full. This 12 months nearly nobody is on the lookout for baskets, prospects actually wish to benefit from the second within the restaurant itself,” he feedback.

touristic locations

Even these with no expertise with historical past in earlier years wager closely on gross sales. Weknd Coffe Bar opened in early November and, in accordance with co-owner Vitor Hugo Noia, goals to draw prospects with a extra intimate ambiance. “We will change the colour of the lighting system and we wish to put some candles on the tables to make the ambiance extra romantic. We’re additionally engaged on tables for much less folks for the couple’s house,” he says.

One other distinction would be the menu of the day. “We have ready our meals impressed by basic romantic comedies set within the films. That is why we’ve starters impressed by Lovely Girl, predominant programs like Tips on how to Lose a Man in Ten Days and The Mistake in Our Stars,” he factors out. .

Plus 50%

Jael Silva, President of the Federal District (Sindhobar-DF) Resorts, Eating places, Bars and Related Companies Employers’ Union, emphasizes that Valentine’s Day is an important day for the trade. “It is even previous Mom’s Day. Subsequently, we anticipate nice exercise in all our companies. In response to 2021, development will attain 50% of revenues. On this post-pandemic interval, entrepreneurs. Additionally, eating places have the chance to strive completely different dishes on the menus, and the general public additionally enjoys these moments. He’s excited to reside in nice locations.”

Victor André Silva, meals and beverage supervisor for Norton, one of many eating places at Brasil 21 Gastronomia, provides that the resort has a particular program for {couples}. “There will likely be glowing wine and reside music with Amanda Miranda on the helipad for our prospects to benefit from the sundown. Glowing wine will likely be free and the menu consists of subtle dishes like Portuguese octopus and fewer flamboyant ones,” he stated. says.

To satisfy demand, the restaurant employed additional staff and reserved 50% of the room for reservations and 50% for visitors and passers-by, in accordance with Victor. Nonetheless, pre-purchasers are entitled to free glowing wine and reside music not obtainable to passersby. We will even have extra surprises. By 2021, the rise in gross sales needs to be over 20. %”, particulars.

Santé restaurant is among the homes in DF that has a convention with its prospects on this date. Oswaldo Scafuto, the proprietor of the institution, notes that many locations can benefit from the motion of historical past to stability themselves financially and apply a working capital. “This may even assist with the monetary restoration of the trade. Celebrating love will make folks really feel extra assured to depart the home, improve buyer frequency,” he analyzes.

Oswaldo feedback on Santé’s Valentine’s Day fame. “We now have at all times obtained excellent requests on this date as a result of we have already got a extra intimate ambiance for {couples}. We now have tales of relationship, engagement and even marriage requests in eating places. And we at all times have prospects right here who have a good time the date. We now have a convention. We now have a fridge magnet to immortalize this second. “We now have {couples} who take photos and acquire this reward. We’ll proceed the custom this 12 months, however the photograph will likely be introduced with a brand new mannequin, which will likely be a shock for the {couples},” he concluded. .

Leave a Comment