Valentine’s Day strikes the tourism business and accommodations within the Serrana area are essentially the most sought-after | Financial system

The couple has been collectively for 5 years and sometimes travels on trip, however this yr they have fun Valentine’s Day in a distinct metropolis for the primary time.copy

Printed 06/11/2022 07:00

With the arrival of Valentine’s Day, the tourism business is as soon as once more on the transfer with the seek for journey and accommodations. A research by Grupo HEL (accommodations, occasions and leisure) indicated an occupancy forecast within the order of 70% for the sector. In additional luxurious locations, there’s a median that may exceed 80%. The coldest areas are essentially the most controversial, and to have fun, Isabela Ferreira and Lucas Ribeiro, each 22 years outdated and collectively for 5 years, determined to journey to benefit from the cooler temperatures of the town of Petrópolis, within the mountainous a part of the state.

The couple, who reside in Jacarepaguá, within the western zone of Rio, have a behavior of touring on trip and selected Petrópolis due to the convenience with which they might arrive within the municipality, because the date fell on a Sunday this yr. “We had the concept to go someplace the place we might arrive on Saturday and are available again the subsequent day, so we selected Petrópolis as a result of it is shut, a comfortable city, a bit contemporary. Very romantic,” stated Isabella.

Fabrício Granito, CEO of Grupo HEL, says the variety of bookings has elevated this yr, particularly within the Serrana area, citing the vacation spot the couple has chosen for example. “Petrópolis, for instance, included neighborhoods like Itaipava the place a number of gastronomic choices and comfy inns are concentrated,” he explains.

In line with him, along with Petrópolis, the cities of Teresópolis, Nova Friburgo and neighboring areas obtain {couples} in search of companies targeted on the theme of the date, with packages of harmonized dinners, items and romantic experiences. He additionally says that many institutions have already launched promotional campaigns with minimal night time packages, together with dinner with particular menus unique to the date, along with different applications corresponding to exhibits, live shows and personalised actions.

“This could entice vacationers from different states and native vacationers themselves, who reap the benefits of the weekend to have an expertise exterior their houses. This exhibits that tourism is heating up once more, and after this era of pandemic, these dates try to a lot to maneuver within the sector, which generates a rise in gross sales, which is essential for the class that was strongly affected by Covid-19,” he says.

Isabella says the resort reservation has taken work and he or she expects it to get very busy within the metropolis, particularly because of the excessive Covid-19 vaccination protection that enables for return journeys and excursions.

“It was very aggressive to get a spot in accommodations as a result of the town goes to get very busy. So we have now a whole lot of expectations, we have now already chosen eating places, excursions that we wish to do and get to know the town collectively,” she stated.


Within the capital, the LSH By OWN Life-style Lodge, in Barra da Tijuca, within the West Zone, has ready a particular program for the celebrations. There are two packages – from 11 to 12/06 and from 12 to 13/06 – with romantic ornament, sweets and glowing wine. The opposite additionally entitles you to an unique dinner on web site.

On June 11 and 12, the resort will probably be providing a rooftop dinner for company and non-guests, from 8:00 PM to midnight, which features a bottle of pink wine (R$480 + 15%, per couple).

The resort’s SPA affords a particular remedy for {couples} between June 10 and 12. The session begins with a foot bathtub ready with rose petals and a mix of lavender, candy orange and patchouli important oils. Then prepare for a singular second of sensations with the Candle Therapeutic massage, carried out with oil heated by a candle. The worth is R$520 for the pair. The cellphone for scheduling is (21) 96427-0782 (Whatsapp solely).

Within the mountains of Rio de Janeiro, lovers can have fun the date with Swiss delicacies. Positioned in Teresópolis, the resort Le Canton affords a particular dinner for company and non-guests. With influences from Swiss delicacies with elements corresponding to cheeses, potatoes and plenty of chocolate. The themed dinner takes place within the restaurant “Cave du Valais” and features a principal course and dessert, accessible at two occasions: the primary at 7.30pm and the second at 9.45pm.

Dinner prices R$220 + taxes per couple. The worth of the in a single day stick with breakfast is R$336 + taxes per couple (dinner included and entry from 9:00 PM). For in a single day keep and dinner the prices are R$ 560 + taxes per couple, together with breakfast. Guide by way of the hyperlink:

In Paraty, on the Costa Verde, the Sesc Jazz & Blues Circuit, between 10 and 12 June, will brighten up {couples}’ nights. There will probably be 16 exhibits, unfold over 4 phases within the metropolis, with a program and stuck occasions (at 11 am, 2 pm and eight:30 pm), with the best soundtrack for the romantic interval. For individuals who wish to keep there, the Porto Imperial inn, situated within the historic middle, is a good possibility. The weekend bundle begins at R$1,580 (commonplace). There may be free admission for a kid as much as 6 (six) years outdated in the identical house as their dad and mom within the Superior and Household Suite classes. Costs embrace breakfast, parking, digital secure and wi-fi.

intention to purchase

A Fecomercio survey, carried out amongst 446 shoppers within the state of Rio de Janeiro, exhibits that almost all {couples} wish to give somebody a present on Valentine’s Day, which corresponds to 55.6% of respondents, in comparison with 44.4% who don’t. plan. purchase one thing. In 2021, the variety of individuals planning to present items was 60%, that’s, there was a decline in buy intentions.

Additionally in keeping with the survey, clothes is essentially the most most popular at 41.5%, adopted by perfumes and cosmetics at 28.6%, and footwear, baggage or equipment at 28.2%. In line with the survey, the typical spending on items needs to be round R$187. Final yr the typical expenditure was R$192 and the monetary motion was R$772 million in comparison with R$807 million this yr.

“Monetary quantity has elevated in comparison with final yr, even with a lower within the share of buy intent and common buy worth. The projection of the whole assets to be injected into the economic system confirmed the development noticed by the rise within the variety of employed individuals,” he explains. the Govt Director of IFec RJ, João Gomes.

The info additionally exhibits that 52.4% of shoppers surveyed stated they plan to purchase items in bodily shops, whereas 24.2% in digital shops. 23.4% stated they plan to purchase each.

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